LITTLE ROCK, Ark. (May 8, 2023) — The Little Rock Convention & Visitors Bureau (LRCVB) joins the rest of the country in celebrating National Travel and Tourism Week (NTTW) 2023. This year's theme, "Moving Travel Forward" highlights the essential role that travel plays in boosting economic growth, creating jobs, promoting cultural diversity, and inspiring new businesses, unity and connections. 

“Travel is at the heart of Little Rock, powering a strong economy, creating job opportunities, and strengthening our community's identity,” said LRCVB President and CEO Gina Gemberling. “As travel has returned stronger than ever, National Travel and Tourism Week is a great time to share the importance of travel in our lives and the impact it has on our city,” she added. 

In Pulaski County, the travel industry is vital in driving the economy, generating nearly $1.7 billion in visitor expenditures, creating more than 10,000 jobs with generated wages of $39.5 million, and producing $107 million in local and state tax revenue combined*. (*Source: 2021 Arkansas Tourism Economic Impact Report) 

In celebration of NTTW, the LRCVB is excited to unveil its newly redesigned website. The website is user- and mobile-friendly, informative, and visually engaging, making it easy for people to discover all the great things Arkansas’s capital city has to offer in way of dining, lodging, shopping, sight-seeing and more. The LRCVB encourages everyone to visit the new site and start planning their next Little Rock adventure. 

ABOUT THE LITTLE ROCK CONVENTION & VISITORS BUREAU 

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meetings, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market Ottenheimer Hall and outdoor pavilions, First Security Amphitheater, and multiple parking facilities. The LRCVB is primarily funded by a lodging and prepared foods tax. For more information, visit www.littlerock.com. 

ABOUT NATIONAL TRAVEL AND TOURISM WEEK 

Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses and elevating the quality of life for Americans every day. For more information, visit www.ustravel.org/NTTW.