LITTLE ROCK, Ark. — Governor Sarah Huckabee Sanders today released the first television ad of her 2026 General Election campaign, "Afford." It is a six-figure ad campaign that will air statewide on television and digital platforms.

The ad highlights Governor Sanders' work to make life more affordable for hardworking Arkansas families by delivering meaningful tax relief — including the full elimination of the state grocery tax and cutting the state income tax four different times by a total of twenty-five percent.

Click here to watch the ad. 

"Afford" (:30)

Scene: George and Huck Sanders perform household chores

George Sanders: "I have to do all the work around here."

Huck Sanders: "No, I have to do all the work around here."

Scene: George and Huck finish their chores 

Governor Sarah Sanders: "Great job, boys!" 

Scene: George and Huck run to the grocery store to buy food for a cookout with the money they made doing chores

Huck Sanders: "George, there’s no way we’re gonna afford all this."

George Sanders: "Oh yes we can, mom just ended the grocery tax."

Governor Sarah Sanders: "I eliminated the grocery tax, cut the income tax by 25% and will keep fighting to get it to zero."

Scene: George and Huck are grilling food from the store when one of the hot dogs rolls off the grill. Huck picks it up off the ground and looks around…

Huck Sanders: "Mom! Dinner’s ready!"