SWEPCO Names Pratt to Lead Customer Services, Brown to Head Grid Modernization  


SHREVEPORT, La., Aug. 13, 2019 – Southwestern Electric Power Co. (SWEPCO), an American Electric Power (NYSE: AEP) company, today announced the appointments of Paul Pratt as director of Customer Services and Marketing and Henry Brown as director of Grid Modernization.

 “We are focused on taking care of customers, bringing efficient electric technologies to homes, business and communities, and modernizing the power grid,” said Malcolm Smoak, SWEPCO president and chief operating officer. “Paul and Henry will put their outstanding experience and leadership skills to work in these important areas.”

Pratt most recently served as manager of Energy Efficiency and Consumer Programs for Louisiana and Texas. He joined SWEPCO in 2006 as an energy efficiency and consumer programs coordinator. Pratt earned a bachelor’s degree from Louisiana State University Shreveport and an MBA from Louisiana Tech University.

Brown most recently served as manager of Meter Revenue Operations. Over his 43-year career, he has served as a meter reader; meter electrician; supervisor of meter electricians for the Shreveport and Longview districts; Customer Services supervisor; and manager of Field Activities. Brown earned a bachelor’s degree in Organizational Management from Wiley College.

About Southwestern Electric Power Co. (SWEPCO)

SWEPCO, an American Electric Power (AEP: NYSE) company, serves 536,000 customers in western Arkansas, northwest and central Louisiana, northeast Texas and the Texas Panhandle. SWEPCO’s headquarters are in Shreveport, La. News releases and other information about SWEPCO can be found at Connect with us at,, and

About American Electric Power (AEP)

American Electric Power, based in Columbus, Ohio, is focused on building a smarter energy infrastructure and delivering new technologies and custom energy solutions to our customers. AEP’s more than 18,000 employees operate and maintain the nation’s largest electricity transmission system and more than 219,000 miles of distribution lines to efficiently deliver safe, reliable power to nearly 5.4 million regulated customers in 11 states. AEP also is one of the nation’s largest electricity producers with approximately 32,000 megawatts of diverse generating capacity, including 5,273 megawatts of renewable energy. AEP’s family of companies includes utilities AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana, East Texas and the Texas Panhandle). AEP also owns AEP Energy, AEP Energy Partners, AEP OnSite Partners, and AEP Renewables, which provide innovative competitive energy solutions nationwide.

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